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However, the heavy-handed move could still repulse people who are already weary of Facebook.
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At version 8, it’s a mature and stable standalone app, unlike the nascent Swarm app that Foursquare is forcing users to download if they want to check in. It recently added recorded video sharing, and a slick split-screen selfie button for quickly capturing Snapchat-style photos and videos. And it’s been getting better over the last few months. Messenger really is a much cleaner, faster, more fun way to send Messages. You can watch Messenger’s designers explain why they built the fast-switching shortcut in this hands-on demo and interview:
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With 200 million users on Messenger sending 12 billion messages a day, Facebook wants to unify its efforts around the app and skip out on maintaining code for a parallel version inside its main apps. That’s supposedly means they’re having a better experience. Others might have enjoyed the Chat Heads interface that allowed message multi-tasking, so they could chat over the top of what they were doing.īut Facebook counters that people send more photos, group messages, videos, stickers, and audio clips while using Messenger. Some people might simply not want to worry about managing two different Facebook apps. While the rationale for the forced migration might be logical, that doesn’t mean it will sit well with users. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.”įacebook is replacing the Messages tab with a Messenger shortcut in its main apps (left), which fast-switches users into Messenger with an option to hop back (right) As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. “In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app. Instead, it’s notifying users directly, and it contacted me with this official statement: In what could be viewed as an attempt to avoid too much press attention Facebook declined to publish a blog post about the change. That little clock-wielding otter in the notification about the switch is cute, but he’s definitely going to annoy some people. Facebook will also send an email to people the change will impact that explains why it’s happening. They’ll get a few optional notices to download Messenger before chat eventually stops working in the main apps.
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Soon, though, iPhone and Android users will be forced into this bouncing around. They also had the option to download Messenger, which would turn the Messages tab into a notifications hub and shortcut that would fast-switch users into Messenger when tapped. Previously, people could chat from a Messages tab in Facebook’s smartphone apps.
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Mobile web, iPad, feature phone, Windows Phone, Paper, and desktop users can still message in their main Facebook apps or sites like before, and will be spared from this forced migration for now. Facebook tells me people on Messenger reply about 20% faster, and not supporting multiple version of mobile chat will help it make both its main apps and Messenger better. Facebook first started requiring users in Europe to use Messenger back in April, but after seeing “positive results” in terms of engagement, its rolling out the plan to the everyone.
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Over the next few days, Facebook will stop allowing messaging in its main iPhone and Android apps, and force all their users around the world to download its standalone Messenger app.